Definitions
The data protection statement of our company is based on the terms, which the European legislative and regulatory authority uses in the EU General Data Protection Regulation (hereinafter called “GDPR”). Our data protection statement aims to be easy to read and to understand by general public as well as by our customers or business partners. To guarantee this we shall first explain the terms used.
We use in this data protections statement and on our internet homepage, inter alia, following terminology:
Personal data means any information relating to an identified or identifiable natural person ('data subject'). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Data subject means any identified or identifiable natural person whose personal data is processed by the party responsible for the processing.
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
Controller or the party responsible for the processing means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
Rights of the data subject
As the party affected by the processing of your data, you may claim certain rights under the GDPR and other relevant data protection regulations. Under the GDPR, you are entitled to claim the following specific rights as the data subject:
Right of access by the data subject
You have the right to request information on the data we hold about you from us at any time. This information includes, but is not limited to, the categories of data we process, the purposes for which it is processed, the source of the data if not collected directly from you, and, if applicable, the recipients with whom we have shared your data. You can obtain a copy of your data from us free of charge. If you require additional copies, we reserve the right to charge you for these copies.
Right to rectification
You have the right to request that we rectify inaccurate data relating to you. We will take appropriate steps to keep the data we store and process on an ongoing basis accurate, complete and current, based on the most up-to-date information available.
Right to erasure
You have the right to request that we erase your data, as long as the legal requirements for this are satisfied. This may be the case under Art. 17 GDPR if:
- the data is no longer required for the purposes for which it was collected or otherwise processed;
- you withdraw the consent on which data processing is based, and there is no other legal basis for processing;
- you lodge an objection to the processing of your data and there are no legitimate reasons for processing, or you object to data processing for direct marketing purposes;
- the data was processed unlawfully,
- and provided that processing is not required
- to ensure compliance with a legal obligation that requires us to process your data especially with regard to statutory retention periods;
- to establish, exercise or defend legal claims.
Right to restriction of processing
You have the right to request that we restrict processing of your data if:
- you dispute the accuracy of the data – in which case processing may be restricted during the time it takes to verify the accuracy of the data;
- processing is unlawful, and you reject erasure of your data, requesting that its usage be restricted instead;
- we no longer need your data, but you need it to establish, exercise or defend your rights;
- you have lodged an objection to its processing, as long as it is not certain that our legitimate reasons outweigh yours.
Right to data portability
You have the right to request that we transfer your data – if technically possible – to another responsible party. However, you may only enforce this right if data processing is based on your consent or is necessary for the performance of a contract. Rather than receiving a copy of your data, you may also ask us to submit the data directly to another responsible party specified by you.
Right to object
You have the right to object to the processing of your data at any time for reasons that arise from your particular situation, as long as data processing is based on your consent, on our legitimate interests or those of a third party. In this case, we will cease to process your data. This does not apply if we can show that there are compelling legitimate grounds for processing that outweigh your interests, or if we need your data for the establishment, exercise or defence of legal claims.
Right to revoke the declaration of consent
You have the right to withdraw your given consent at any time.
Right to lodge a complaint with a supervisory authority
You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the EU General Data Protection Regulation (GDPR), other data protection laws applicable in the Member States of the European Union or other provisions of a data protection nature. A list of the state data protection officers and their contact details can be found at the following link:
https://www.bfdi.bund.de/DE/Service/Anschriften/anschriften_table.html (in German)
The data protection supervisory authority responsible for us is:
The Hamburg Commissioner for Data Protection and Freedom of Information
Ludwig-Erhard-Str. 22
20459 Hamburg
Phone: +49 40 42854-4040
Email: mailbox@datenschutz.hamburg.de
Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for processing of personal data, the Art. 6 Para. 1 lit. a GDPR serves as legal basis.
In the processing of personal data required to fulfil a contract of which the data subject is a party, the Art. 6 Para. 1 lit. b GDPR serves as legal basis. This also applies to processing operations required to carry out pre-contractual measures.
Insofar as processing of personal data is required to fulfil a legal obligation to which we are subject, Art. 6 Para. 1 lit. c GDPR serves as legal basis.
If processing is necessary to safeguard the legitimate interests of our company or of a third party, and if the interest, fundamental rights and fundamental freedoms of the data subject do not prevail over the first mentioned interest, Art. 6 Para. 1 lit. f GDPR serves as legal basis for data processing.
Routine deletion and blocking of personal data
The controller processes (in this connection also: stores) the personal data of the data subject only for the period necessary to achieve the purpose of the storage or,
if the processing is required by the European legislative and regulatory authorities, or laid down in another law or regulation to which the controller is liable.
If the purpose of the storage ceases to apply, or if a storage period prescribed by the European directives and regulations or by any other relevant legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
Cooperation with processors and third parties
If we disclose data to other people and companies (processors or third parties) as part of our processing, transmit them to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if the data is transmitted to third parties, as to payment service providers, in accordance with Art. 6 Para. 1 lit. b GDPR for the fulfillment of the contract), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If we commission third parties to process data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 GDPR.
Privacy in recruitment and in the application process
The controller collects and processes personal data for the purposes of the application procedure. The processing can also be done electronically. This is particularly the case where an applicant submits the corresponding documents to the controller by means of electronic communications, e.g. by e-mail. If the controller concludes a contract of employment with one applicant, the transmitted data are stored for the purpose of executing the employment relationship in compliance with the statutory provisions. If the controller does not conclude a contract of employment with any of the applicants, the application documents will automatically be deleted six months after the notification of letter of rejection, provided that deletion does not conflict with any other legitimate interests of the controller. In this context other legitimate interest means for instance a burden of proof in legal proceedings pursuant to the General Law on Equal Treatment (AGG).
Information on video surveillance in our properties
Video surveillance is a particularly intensive form of processing personal data. Almost everyone feels uncomfortable when they are under video surveillance. This is also referred to as "surveillance pressure". Not being exposed to this pressure is almost one of the basic human needs.
Another human need, however, is the desire for security. Individuals and communities, but also inanimate things such as objects and systems, derive great benefit from an environment that is free of security risks or dangers.
Video surveillance is subject to strict data protection requirements for good reasons. On the other hand, the security interests of the controller must also be fairly assessed. Because often these interests are not limited to the controller alone. Employees, interested parties, suppliers, customers, tenants, guests, visitors, etc. may also have a need for security, which can be satisfied by a moderate and sensible use of video surveillance.
Even if some of the following information is already mentioned elsewhere in this data protection declaration, we would like to list all the information in this section of the text as it can also be found in a detailed information sign for video surveillance (information sheet according to Art. 13 GDPR):
Name and contact details of controller and, if applicable, his representative:
To be found at the bottom of this Data Protection Statement.
Contact details of the data protection officer:
To be found at the bottom of this Data Protection Statement.
Purposes and legal basis of data processing:
Investigation and detection of criminal offences as well as other security-related events.
Art. 6 Para. 1 lit. f EU General Data Protection Regulation.
Legitimate interests pursued:
Safety of employees, suppliers, guests, visitors, etc.
Protection of property, exercise of domiciliary rights.
Duration of storage or criteria for determining the duration:
In our properties, image data is usually deleted after 72 hours at the latest, insofar as the purpose of the storage has also ceased to apply at this time.
In doing so, we follow a recommendation of the independent data protection authorities of the federal and state governments (Data Protection Conference - DSK).
With a storage period of 72 hours, according to the DSK's justification, the supervisor can regularly pursue his security interests, while at the same time the interests of the data subjects worthy of protection remain protected.
If necessary, a special monitoring purpose may justify longer storage. However, this must be adequately justified.
Recipients or categories of recipients of the data (if data transfer takes place):
The data controller will not transfer the personal data to a third country or an international organisation.
Information on the rights of the data subject
See also the section "Rights of the data subject" at the top of this Data Protection Statement. For video surveillance in summary:
The data subject has the right to obtain confirmation from the controller as to whether personal data concerning him or her are being processed; if this is the case, he or she has a right of access to such personal data and to the information specified in Article 15 of the GDPR.
The data subject has the right to obtain from the controller the rectification without delay of inaccurate personal data concerning him or her and, where applicable, the completion of incomplete personal data (Article 16 GDPR).
The data subject has the right to obtain from the controller the erasure without delay of personal data concerning him or her, where one of the grounds listed in detail in Article 17 of the GDPR applies, e.g. where the data are no longer needed for the purposes pursued (right to erasure).
The data subject has the right to request the controller to restrict processing if one of the conditions listed in Art. 18 GDPR applies, e.g. if the data subject has objected to the processing, for the duration of the controller's review.
The data subject shall have the right to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her. The controller shall then no longer process the personal data unless it can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims (Article 21 GDPR).
Without prejudice to any other administrative or judicial remedy, any data subject shall have the right to lodge a complaint with a supervisory authority if the data subject considers that the processing of personal data relating to him or her infringes the GDPR (Art. 77 GDPR). The data subject may exercise this right before a supervisory authority in the Member State of his or her residence, place of work or the place of the alleged infringement. In Hamburg, the competent supervisory authority is:
The Hamburg Commissioner for Data Protection and Freedom of Information
Ludwig-Erhard-Str. 22
20459 Hamburg
Phone: +49 40 42854-4040
Email: mailbox@datenschutz.hamburg.de
Security of personal data
Our company shall take numerous technical and organizational measures in order to protect your personal data against accidental or illegal destruction, alteration, loss, unlawful disclosure or unauthorized access.
Nevertheless, for instance internet-based data transfer can principally bear gaps in the security, and therefore absolute protection cannot be guaranteed. For this reason, any data subject is free to communicate personal data to us in an alternative way, for instance by telephone.
Website Encryption
This site TLS-encryption for security reasons and to protect the transmission of confidential content, such as the requests you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http: //" to "https: //" and by the lock symbol in the browser line.
If encryption is activated, the data that you transmit to us cannot be read by third parties.
Collection of general data and information
Our website collects a number of general data and information each time the website is accessed by data subject or an automated system. This general data and information is stored in the log files of the server. Following data can be collected:
- browser types and versions used
- operating system used by the accessing computer
- website from which an accessing system gets to our website (so called referrers)
- sub-websites, which are accessed via an accessing system on our website
- date and time of access to our website
- web protocol address (IP address)
- Internet service provider of the accessing system
- other similar data and information, which is used to protect our information technology systems against possible attacks
When using this general data and information, our company does not draw any conclusions about the data subject. In fact, this information is needed in order:
- to deliver the contents of our website correctly
- to optimize the content of our website as well as possibly the advertising for it
- to ensure long-term functionality of our information technology systems and of the technology on our website
- to provide law enforcement authorities with necessary information related to criminal prosecution in case of a cyberattack
This collected data and information is therefore evaluated by our company on the one hand statistically, and on the other hand to increase data protection and data security in our company, and last but not least to ensure the best possible level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by the data subject.
This data is not amalgamated with other data sources.
This data is recorded on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - the server log files must be recorded for this.
Request by E-Mail, Phone or Fax
If you contact us by e-mail, phone or fax, your request, including all personal data resulting from it (name, request), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.
This data is processed on the basis of Art. 6 Para. 1 lit. b GDPR, if your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried.
The data you send to us via contact requests will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - especially legal storage periods - remain unaffected.
Data transmission via web form
Data subject has an option to register on the website of the controller stating his or her personal data. During the registration process the respective entry windows indicate, which personal data are transmitted to the controller. The personal data entries made by the data subject are exclusively intended for internal use of the controller, this data is collected and stored for the purposes of own use. The controller can transmit the data to one or to several processor(s), e.g. to parcel service which also makes only internal use of the personal data and acts under the responsibility of the controller.
By registration on the website of the controller the following data is also stored: data subject’s IP address, which the internet service provider has assigned, the date and the exact time at the moment of the registration. These data are stored against the background of being the only way to prevent misuse of our services. If necessary, these data can enable clearing up offences or copyright infringements committed. Insofar it is necessary to store this data as to protect the controller. In general, these data are not transmitted to a third party, unless there is a legal obligation to a transmission, or the data transmission serves legal pursuit of rights or criminal prosecution.
When the data subject registers himself or herself on the website and voluntarily supplies personal data, it enables the controller to offer to him or her content and services, which can by the very nature of the issues only be offered to registered users.
This data is processed on the basis of Art. 6 Para. 1 lit. b GDPR, if your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried.
The data you send to us via contact requests will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - especially legal storage periods - remain unaffected.
Booking system OnePageBooking
Data subject has an option to register on the website of the controller stating his or her personal data. During the registration process the respective entry windows indicate, which personal data are transmitted to the controller. The personal data entries made by the data subject are exclusively intended for internal use of the controller, this data is collected and stored for the purposes of own use. The controller can transmit the data to one or to several processor(s), e.g. to parcel service which also makes only internal use of the personal data and acts under the responsibility of the controller.
By registration on the website of the controller the following data is also stored: data subject’s IP address, which the internet service provider has assigned, the date and the exact time at the moment of the registration. These data are stored against the background of being the only way to prevent misuse of our services. If necessary, these data can enable clearing up offences or copyright infringements committed. Insofar it is necessary to store this data as to protect the controller. In general, these data are not transmitted to a third party, unless there is a legal obligation to a transmission, or the data transmission serves legal pursuit of rights or criminal prosecution.
When the data subject registers himself or herself on the website and voluntarily supplies personal data, it enables the controller to offer to him or her content and services, which can by the very nature of the issues only be offered to registered users.
This data is processed on the basis of Art. 6 Para. 1 lit. b GDPR, if your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried.
The data you send to us via contact requests will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - especially legal storage periods - remain unaffected.
straiv
In our hotel we use “straiv”, a solution by Straiv GmbH, Industriestraße 23, 70565 Stuttgart. This enables hotels to provide guests with information (e.g. digital guest folder; guest messaging) and services (e.g. digital check-in and check-out including registration form, etc.) digitally on the guest's end device at every stage of the stay. The hotel has the decision-making authority over the provision of the content and services.
Personal data is only collected if you provide it to us of your own accord, unless legal regulations require the collection or storage of any data. For the use of various services, the entry of personal data is necessary for validation purposes, among other things, in order to determine whether you are entitled to request/use a service at all. This includes in particular the following data categories of (current and future) hotel guests:
- Cookie ID, geo-data, room number
- Transaction data (e.g. modules used and duration of visit)
- Booking data (e.g. booking number, arrival and departure dates).
Not all of the above data categories are actually always collected or queried. This is due to the settings made individually by the hotel. No other personal data is collected. The use of the solution/software is in principle also possible without user registration. You will be asked at least once for your consent regarding these data protection provisions when sending or ordering services.
Categories of recipients:
- Public authorities in the case of overriding legal provisions.
- Other external bodies, insofar as the person concerned has given his or her consent or a transfer is permissible for overriding interest.
- The respective hotel and its employees who have access to the system and hold any authorisations.
The data processing is based on your consent pursuant to Art. 6 Para. 1 lit. a GDPR. You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.
We have concluded a so-called Data Processing Addendum (“DPA”) with straiv in accordance with Art. 28 GDPR. In this contract, we oblige this service provider to protect the data of our guests and not to pass them on to third parties. In addition, straiv takes all technical and organizational measures to protect your data.
For more information on data protection by straiv, please visit https://straiv.io/en/legal/privacy/
DialogShift chat application and other communication services
Our website uses the communication services of DialogShift GmbH, Torstr. 201, 10115 Berlin (hereinafter referred to as ‘DialogShift’).
These include a chat application, e-mail communication and telephone communication. The applications process (in this sense also: store) data for the purpose of web analysis, operating the communication services and responding to enquiries.
To operate the chat function, the chat texts are saved and a cookie with a unique ID is set - this is used to recognise you as a customer. In the case of e-mail and telephone communication, the communication content is also stored temporarily to ensure that your enquiries are processed efficiently.
A cookie is a small text file that is stored locally in the cache on your device. With the help of this cookie, our application recognises the device and can call up past chat logs. This cookie is stored for 90 days since it was last used. You can deactivate the storage of cookies in your browser settings. However, the chat function cannot be executed without the use of cookies.
The possible disclosure of e.g. name, e-mail address or telephone number is voluntary and with your consent to temporarily use and store this data for the purpose of establishing contact until the end of the contact.
This personal data will be deleted after 90 days. When using the Journey Messaging Service, your contact details may also be used for the transmission of travel-related information (such as check-in information) if you have consented to this.
The legal basis for data processing is Art. 6 Para. 1 lit. a GDPR, § 25 Para. 1 TDDDG on the basis of your consent.
We have concluded a Data Processing Agreement (‘DPA’) with DialogShift in accordance with Art. 28 para. 3 GDPR. This is a contract in which DialogShift undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties.
DialogShift offers further information on the processing (in this sense also: collection and use) of the data as well as on your rights and options for protecting your privacy at https://www.dialogshift.com/privacy
Links to other websites
Our websites contain links to other websites (so called external links).
Our company is as a supplier responsible for the contents of our own as required by the European and national legislation in force. Our own contents are to be distinguished from links to contents provided by other suppliers. We have no influence over whether or not operators of other websites comply with the European and national data protection regulations in force. Please learn more about the data protection statements on the websites of the respective suppliers.
Cookies
We use cookies in order to further improve our internet presentation for you, make it more user-friendly and to tailor it as well as possible to meet your needs. Cookies are small text data files, which a webserver sends to your internet browser when you visit a website. The cookies are stored locally on your terminal (personal computer, notebook, tablet, smartphone etc.).
Numerous websites and servers use cookies. Many cookies contain so called cookie ID, which is a unique identifier of the cookie. Cookie ID consists of a string of characters through which websites and servers can trace back the actual web browser, on which the cookie is stored. This allows the visited web pages and servers to distinguish the individual browser of the data subject from other web browsers that contain other cookies. A specific web browser can be recognized and identified by the unique cookie ID. The purpose of this information is to automatically recognize you and to facilitate your navigation, when you visit the website again with the same device.
You can also consent or reject cookies - also for web tracking - via the settings of your web browser. You can configure your web browser so that it blocks cookies generally, or you will be warned in advance when a new cookie is about to be stored. In this case, however, the functionality of the website may be impaired (for example when placing orders). Your browser also offers a function to delete cookies (for instance by choosing “Clear browsing data”. This is possible in all common web browsers. Further information can be found in the user manual or in the settings of your browser.
First-party cookies: First-party cookies are permanent cookies that are stored on the computer and only lose their validity when the expiry date assigned to them has expired. The word "party" refers to the domain from which the cookie originated. In contrast to third-party cookies, first-party cookies usually come from the website operator itself. They are therefore not accessible to browsers across domains. For example, website A assigns a cookie A, which is not recognized by website B, but can only be recognized by website A. This means that data cannot be passed on to third parties.
Third-party cookies: With a third-party cookie, the cookie is set and recorded by a third party. These cookies are mostly used by advertisers who use their cookies on other websites to collect information about website visitors using the cookies. These are data records that are stored in the user's web browser when he visits a page with the advertisement. If he visits a page with advertising from the same provider again, he will be recognized.
Other distinguishing characteristics:
Transient cookies: Transient cookies are automatically deleted when you close the browser. These include session cookies in particular. These store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This allows your computer to be recognised when you return to our website. The session cookies are deleted when you log out or close the browser.
Persistent cookies: Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete the cookies at any time in the security settings of your browser.
Cookiebot
We use the service Cookiebot provided by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter referred to as 'Cookiebot').
Cookiebot allows us to inform you transparently about the use of cookies on our website, to obtain your consent and to document it in a manner compliant with data protection law. When you first visit our website, Cookiebot displays an overview of the cookies used, grouped by function. You can then choose which types of cookies you wish to allow.
When you save your selection, the following data are transmitted to Cybot:
- your anonymised IP address (the last three digits are set to 0)
- the date and time of your consent
- our website URL
- technical browser information
- an encrypted, anonymous key
- the consent status for each cookie category
These data are stored in order to be able to demonstrate compliance with legal consent requirements.
Processing is carried out on the basis of Art. 6 Para. 1 lit. c GDPR to fulfil legal obligations (proof of consent) and on the basis of our legitimate interest pursuant to Art. 6 Para. 1 lit. f GDPR in a lawful and user-friendly cookie management process.
The cookie set by Cookiebot (CookieConsent) is technically necessary in order to store the user’s consent status and is therefore based on § 25 Para. 2 No. 2 TDDDG.
Cookiebot processes and stores data within the European Union as a rule. In individual cases, technical transfers outside the EEA may occur (e.g. through sub-processors used for content delivery).
You can withdraw your consent at any time with effect for the future by clicking on the cookie icon on our website and changing your selection.
Further information on data processing by Cookiebot can be found in Cybot’s Privacy Policy at https://www.cookiebot.com/en/privacy-policy/
Optinmonster
We use the service OptinMonster provided by Retyp, LLC, 7732 Maywood Crest Dr., West Palm Beach, FL 33412, USA (hereinafter referred to as 'OptinMonster').
With the help of OptinMonster, we can display pop-up layers, slide-ins or other elements on our website to draw attention to special offers or to enable actions such as newsletter sign-ups.
OptinMonster uses cookies and similar technologies (e.g. local storage or server-side API connections via the domain omappapi.com) to control the display and functionality of these elements. In doing so, personal data such as your IP address, device and browser information, and usage data may be processed.
The storage and processing of the collected data may also take place in the United States, a third country for which there is no adequacy decision by the European Commission. However, OptinMonster bases the transfer of data to the United States on the EU-U.S. Data Privacy Framework adopted by the European Commission.
Processing is carried out exclusively on the basis of your consent pursuant to Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG. You may withdraw your consent at any time with effect for the future, for example via the settings in the cookie banner.
Further information on data processing by OptinMonster can be found in their Privacy Policy at https://optinmonster.com/privacy/
Google Tag Manager
We use the service Google Tag Manager on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as 'Google').
Google Tag Manager is a tool that allows us to integrate and manage so-called tags (tracking or analytics codes) on our website through a single interface. The tool itself does not process any personal data of users. It merely enables the triggering of other tags that may, in turn, collect data. Google Tag Manager does not access this data.
The use of Google Tag Manager is based on our legitimate interest pursuant to Art. 6 Para. 1 lit. f GDPR in a technically simple and efficient integration of analysis and marketing tools. Where consent has been requested, processing is carried out exclusively on the basis of your consent pursuant to Art. 6 Para. 1 lit. a GDPR and, where applicable, § 25 Para. 1 TDDDG, insofar as access to information on the user’s device is involved. Consent may be withdrawn at any time with effect for the future.
The storage and processing of the collected data may also take place in the United States, a third country for which there is no adequacy decision by the European Commission.
However, Google bases the transfer of data to the United States on the EU-U.S. Data Privacy Framework adopted by the European Commission.
Further information on data processing by Google can be found in Google’s Privacy Policy at https://policies.google.com/privacy?hl=en
Google Analytics 4
If you have given your consent, this website uses Google Analytics, a web analysis service of Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
1. Scope of the processing
Google Analytics uses cookies that enable an analysis of your use of our website. The information collected by means of the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.
We use Google Signals. This allows Google Analytics to collect additional information about users who have enabled personalized ads (interests and demographics) and to deliver ads to these users in cross-device remarketing campaigns.
We use the function 'anonymizeIP' (so-called IP-Masking): Due to the activation of IP-anonymization on this website, your IP address will be shortened by Google within member states of the European Union or in other states of the agreement on the European Economic Area. Only in exceptional cases the full IP address will be transferred to a Google server in the USA and shortened there. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google.
During your website visit, the following data, among others, is recorded:
the pages you call up, your "click path”
Achievement of "website goals" (conversions, e.g. newsletter registrations, downloads, purchases)
Your user behaviour (e.g. clicks, dwell time, bounce rates)
Your approximate location (region)
Your IP address (in abbreviated form)
technical information about your browser and the end devices you use (e.g. language settings, screen resolution)
Your internet provider
the referrer URL (via which website/advertising medium you came to this website)
2. Purposes of the processing
On behalf of the operator of this website, Google will use this information to evaluate your (pseudonymous ) use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.
3. Recipient
The recipient of the data is
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as a processor. For this purpose we have concluded a Data Processing Addendum with Google. Google LLC, based in California, U.S.A., and, where applicable, U.S. government agencies may have access to the information held by Google.
4. Transfer to third countries
A transfer of data to the USA cannot be excluded.
5. Storage period
The data sent by us and linked to cookies are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by:
a. do not give your consent to the setting of the cookie or
b. Download and install the browser add-on for deactivating Google Analytics here: https://tools.google.com/dlpage/gaoptout?hl=de
You can also prevent the storage of cookies by adjusting your browser software accordingly. However, if you configure your browser to refuse all cookies, this may result in a limitation of functionality on this and other websites.
6. Legal basis and revocation possibility
Legal basis and revocation possibility for this data processing is your consent, Art.6 Para.1 lit. a GDPR. You can revoke your consent at any time with effect for the future by accessing the cookie settings and changing your selection there.
For more information about Google Analytics' terms of use and Google's privacy policy, please visit https://www.google.com/analytics/terms/de.html and https://policies.google.com/?hl=de
Google Marketing Platform (formerly DoubleClick)
We use functions of the Google Marketing Platform (formerly 'DoubleClick') on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as 'Google').
The Google Marketing Platform uses cookies or comparable technologies to enable the placement and analysis of online advertisements. With the help of this technology, Google can determine whether users have clicked on an advertisement and subsequently carried out certain actions on our website. In addition, the service helps to optimise the delivery of advertisements and to prevent the same advertisement from being shown to users multiple times.
In this context, data such as IP address, device information, browser data, referrer URL, interactions with advertisements, time and frequency of page views as well as pseudonymous user IDs may be processed. These data may be combined with other Google services.
The storage and processing of the collected data may also take place in the United States, a third country for which there is no adequacy decision by the European Commission.
However, Google bases the transfer of data to the United States on the EU-U.S. Data Privacy Framework adopted by the European Commission.
The use of the Google Marketing Platform is based exclusively on your consent pursuant to Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG. You may withdraw your consent at any time with effect for the future, for example via the corresponding button in the cookie banner.
Further information on the Google Marketing Platform can be found at https://marketingplatform.google.com/about/enterprise/ and on data processing by Google in general at https://policies.google.com/privacy?hl=en
Google Ads with enhanced conversions
We use Google Ads features on our website for measuring performance (conversion tracking) and displaying interest-based advertising (remarketing). The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as 'Google').
With the help of Google Ads Conversion Tracking, we can determine whether users have performed certain actions on our website after clicking on a Google advertisement. In addition, the remarketing function allows users to be shown interest-based advertisements within the Google advertising network.
Google uses cookies or comparable technologies (such as local storage or server-side signal transmission) to recognise users and record interactions. In doing so, data such as device information, IP address, browser details, referrer URLs, time of page visits and interactions with advertisements may be processed.
To improve measurement accuracy, we use the ‘Enhanced Conversions’ function. This function increases the accuracy of conversion tracking while protecting user privacy by supplementing existing conversion tags with hashed first-party conversion data collected on the website. Before being transmitted to Google, these data (e.g. email address) are hashed using the SHA-256 algorithm and thus pseudonymised.
The storage and processing of the collected data may also take place in the United States, a third country for which there is no adequacy decision by the European Commission.
However, Google bases the transfer of data to the United States on the EU-U.S. Data Privacy Framework adopted by the European Commission.
The use of Google Ads (including Enhanced Conversions) is based exclusively on your consent pursuant to Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG. You may withdraw your consent at any time with effect for the future, for example via the settings in the cookie banner.
Further information on data processing by Google can be found in Google’s Privacy Policy at https://policies.google.com/privacy?hl=en and in the Google Ads settings at https://adssettings.google.com
Meta Pixel & Custom Audiences
We use the service Meta Pixel (formerly ‘Facebook Pixel’) on our website. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (hereinafter referred to as 'Meta').
Meta Pixel enables us to track the behaviour of users after they have been redirected to our website by clicking on a Meta advertisement (for example on Facebook or Instagram). This allows us to analyse the effectiveness of Meta advertisements for statistical and market research purposes and to optimise future advertising campaigns.
Meta may combine the collected data with your Meta user account and use it for its own advertising purposes in accordance with the Meta Data Policy. In this way, Meta can display advertisements on its own platforms and on external websites. As the website operator, we do not receive any information that personally identifies you.
We also use the Advanced Matching function. If you provide us with data (such as a hashed email address, name, phone number or postal code), these may be transmitted in encrypted form to Meta in order to improve the accuracy of audience targeting (Custom Audiences) and campaign performance measurement. In addition, Meta may receive data via the Meta Conversions API, which enables events to be transmitted server-side for more reliable attribution.
The storage and processing of the collected data may also take place in the United States, a third country for which there is no adequacy decision by the European Commission.
However, Meta bases the transfer of data to the United States on the EU-U.S. Data Privacy Framework adopted by the European Commission.
Where personal data are collected on our website using the Meta Pixel and transmitted to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing within the meaning of Art. 26 GDPR. The joint responsibility is limited solely to the collection of data and its transmission to Meta. The subsequent processing by Meta is not part of the joint responsibility. The obligations arising from our joint responsibility are set out in an agreement on joint processing, the wording of which can be found at https://www.facebook.com/legal/controller_addendum
The use of Meta Pixel is based exclusively on your consent pursuant to Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG. You may withdraw your consent at any time with effect for the future, for example via the relevant button in the cookie banner.
Further information on data processing by Meta can be found in Meta’s Privacy Policy at https://www.facebook.com/about/privacy/
If you have a Meta account, you can disable the “Custom Audiences” function in your advertising settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
If you do not have a Meta account, you can deactivate interest-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance at http://www.youronlinechoices.com/de/praferenzmanagement/
Microsoft Advertising (formerly Bing Ads)
Our website uses the conversion tracking of Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Advertising sets a cookie on your computer if you have accessed our website via a Microsoft Advertising ad. In this way, Microsoft Advertising and we can recognize that someone has clicked on an ad, been redirected to our website and reached a previously determined target page (conversion page). We only learn the total number of users who, for example, clicked on a Bing ad and were then redirected to the conversion page. No personal information about the user's identity is disclosed. If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this - for example, by means of a browser setting that generally deactivates the automatic setting of cookies.
The storage and processing of the collected data takes place in the USA, i.e. a third country for which there is no adequacy decision by the European Commission.
However, Microsoft bases the data transfer to the USA on the EU-U.S. Data Privacy Framework of the European Commission.
The legal basis for the use of Microsoft Advertising is your consent pursuant to Art. 6 Para. 1 lit. a GDPR an § 25 Para. 1 TDDDG.
For more information on data protection and the cookies used by Microsoft Advertising, please visit the Microsoft website:
https://privacy.microsoft.com/de-de/privacystatement
Microsoft Clarity
We use the analytics service Microsoft Clarity, provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (hereinafter referred to as 'Microsoft').
Microsoft Clarity enables us to analyse how visitors use our website on the basis of pseudonymised data. For this purpose, data such as mouse movements, scrolling behaviour, clicks and technical information (e.g. browser type, operating system or screen resolution) are collected. This helps us understand how visitors interact with our website and to improve its user-friendliness.
We have configured Microsoft Clarity so that data collection and processing take place in pseudonymised form, in particular by means of IP-masking (partial anonymisation of the IP address).
Microsoft may use cookies or similar technologies to recognise returning sessions and to support its analytics functions.
The storage and processing of the collected data may also take place in the United States, a third country for which there is no adequacy decision by the European Commission.
However, Microsoft bases the transfer of data to the United States on the EU-U.S. Data Privacy Framework adopted by the European Commission.
The use of Microsoft Clarity is based solely on your consent pursuant to Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG. Without your express consent, no personal data will be processed by Microsoft Clarity. You may withdraw your consent at any time with effect for the future.
We have entered into a Data Processing Agreement within the meaning of Art. 28 Para. 3 GDPR with Microsoft, under which Microsoft is obliged to protect the data of our website visitors and not to disclose it to third parties.
Further information on data processing by Microsoft can be found in Microsoft’s Privacy Statement at https://privacy.microsoft.com/en-gb/privacystatement
Hotjar
We use the web analytics service Hotjar, provided by Hotjar Ltd., a Contentsquare company, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian’s STJ 3141, Malta (hereinafter referred to as 'Hotjar').
Hotjar enables us to analyse the behaviour of visitors to our website in order to improve the overall user experience. It allows us to evaluate, for example, clicks, mouse movements and scrolling behaviour. For this purpose, Hotjar uses cookies or similar technologies to record visitor interactions and create so-called “heatmaps” and session replays.
The information collected through the Hotjar script about your use of our website is transmitted to Hotjar’s servers within the European Union and stored there. The following information may be collected:
- Anonymised IP address of your device
- Device type, screen resolution and browser information
- Geographical location (country only)
- preferred display language
- Subpages visited and date and time of access
Hotjar stores this information exclusively in pseudonymised form and does not merge it with other data or use it to identify individual users. The data are used solely to analyse general usage patterns and to improve the design of our website.
The use of Hotjar is based solely on your consent pursuant to Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG. Without your express consent, no data will be processed. You may withdraw your consent at any time with effect for the future.
Hotjar also provides an option to permanently opt out of tracking. You can find it here https://www.hotjar.com/opt-out
Further information on data processing by Hotjar can be found in Hotjar’s Privacy Policy at https://www.hotjar.com/legal/policies/privacy/
LinkedIn Insight Tag
We use the LinkedIn Insight Tag on our website, provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter referred to as 'LinkedIn').
The LinkedIn Insight Tag enables us to statistically analyse visitor interactions and to measure the effectiveness of LinkedIn advertising campaigns (conversion tracking). It also allows us to create target audiences for marketing purposes and to display advertisements to users who have previously visited our website (remarketing).
For this purpose, a connection to LinkedIn’s servers is established when our website is accessed. In this context, data such as your IP address, device and browser information, referrer URL, timestamp and interactions with our website may be collected. If you are logged in to LinkedIn, your visit to our website can be associated with your LinkedIn account.
The storage and processing of the collected data may also take place in the United States, a third country for which there is no adequacy decision by the European Commission.
However, LinkedIn bases the transfer of data to the United States on the EU-U.S. Data Privacy Framework adopted by the European Commission.
The use of the LinkedIn Insight Tag is based solely on your consent pursuant to Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG. Without your express consent, no personal data will be processed. You may withdraw your consent at any time with effect for the future.
Further information on data processing by LinkedIn can be found in LinkedIn’s Privacy Policy at https://www.linkedin.com/legal/privacy-policy
Taboola
This website uses technologies provided by Taboola, Inc., 1115 Broadway, 7th Floor, New York, NY 10010, USA (hereinafter referred to as 'Taboola').
Taboola uses cookies or comparable technologies (such as tracking pixels or local storage) to analyse which content and pages you visit on our website and through which sources you arrived there, for example by clicking on advertisements placed by Taboola. This allows us to measure and optimise the effectiveness of our advertising campaigns for statistical and marketing purposes.
In this context, Taboola may process the following information:
- operating system of the user
- pages and content viewed
- referrer URL (source of access)
- time and number of page views
- visits to error pages
- location data (e.g. city or region)
- IP address in truncated form
The data collected by Taboola are processed in a pseudonymised manner and serve to analyse user behaviour and deliver interest-based advertising.
The storage and processing of the collected data may also take place in the United States, a third country for which there is no adequacy decision by the European Commission.
However, Taboola bases the transfer of data to the United States on the EU-U.S. Data Privacy Framework adopted by the European Commission.
The use of Taboola is based exclusively on your consent pursuant to Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG. You may withdraw your consent at any time with effect for the future, for example via the settings in the cookie banner.
Further information on data processing by Taboola can be found in Taboola’s Privacy Policy at https://www.taboola.com/policies/privacy-policy
In the section “User Choices and Opting Out”, you can deactivate tracking at any time.
Google Fonts
To ensure a consistent and visually appealing presentation of typefaces on our website, we use Google Fonts. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as 'Google').
When you access our website, your browser loads the required web fonts from Google’s servers in order to display text and fonts correctly. In doing so, a connection is established to Google’s servers. As a result, Google may process your IP address and certain technical information (e.g. browser type, operating system, time of access). No cookies are stored in connection with the use of Google Fonts.
The data are transmitted to resource-specific domains such as fonts.googleapis.com or fonts.gstatic.com. These data are not combined with other Google services (e.g. Gmail or YouTube).
The storage and processing of the collected data may also take place in the United States, a third country for which there is no adequacy decision by the European Commission.
However, Google bases the transfer of data to the United States on the EU-U.S. Data Privacy Framework adopted by the European Commission.
The use of Google Fonts is based exclusively on your consent pursuant to Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG. You may withdraw your consent at any time with effect for the future, for example via the settings in the cookie banner.
If your browser does not support Google Fonts or you block access to Google servers, system default fonts will be used instead. Alternatively, we may host Google Fonts locally on our own web server; in this case, no data are transmitted to Google.
Further information about Google Fonts can be found in Google’s FAQ at https://developers.google.com/fonts/faq?hl=en and in Google’s Privacy Policy at https://policies.google.com/privacy?hl=en
Google Maps
This website uses the mapping service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
To enable the use of the Google Maps features, your IP address must be stored. As a rule, this information is transferred to one of Google’s servers in the United States, where it is archived.
The storage and processing of the collected data takes place in the USA, i.e. a third country for which there is no adequacy decision by the European Commission.
However, Google bases the data transfer to the USA on the EU-U.S. Data Privacy Framework of the European Commission.
The operator of this website has no control over the data transfer. In case Google Maps has been activated, Google has the option to use Google Fonts for the purpose of the uniform depiction of fonts. When you access Google Maps, your browser will load the required web fonts into your browser cache, to correctly display text and fonts.
We use Google Maps to present our online content in an appealing manner and to make the locations disclosed on our website easy to find. This constitutes a legitimate interest as defined in Art. 6 Para. 1 lit. GDPR. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
https://privacy.google.com/businesses/gdprcontrollerterms/ and
https://privacy.google.com/businesses/gdprcontrollerterms/sccs/
For more information on the handling of user data, please review Google’s Data Privacy Declaration under:
https://policies.google.com/privacy?hl=en
Gstatic
We use the service Gstatic, operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as 'Google').
Gstatic is a technical domain used by Google to provide static content, such as JavaScript libraries, fonts or security resources. The service is designed to improve the loading speed and stability of integrated Google services (e.g. Google Fonts, reCAPTCHA or Google Tag Manager).
When you access our website, your browser connects to Google’s servers in order to load this content. In doing so, technical information such as your IP address, browser data and the time of access may be transmitted. These data are processed solely for the purpose of providing the requested content and maintaining the security and functionality of the service. Gstatic does not store cookies for this purpose.
The storage and processing of the collected data may also take place in the United States, a third country for which there is no adequacy decision by the European Commission. However, Google bases the transfer of data to the United States on the EU-U.S. Data Privacy Framework adopted by the European Commission.
The processing of data is based on our legitimate interest pursuant to Art. 6 Para. 1 lit. f GDPR in ensuring a technically secure, fast and optimised provision of our website. Where Gstatic is used in connection with other Google services that require consent (e.g. tracking or analytics functions), processing is additionally carried out on the basis of your consent pursuant to Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG.
Further information can be found in Google’s Privacy Policy at: https://policies.google.com/privacy?hl=en
DigitalOceans Spaces CDN
We use the service DigitalOcean Spaces, including the integrated Content Delivery Network (CDN) provided by DigitalOcean LLC, 101 Avenue of the Americas, 10th Floor, New York, NY 10013, USA (hereinafter referred to as 'DigitalOcean').
DigitalOcean Spaces is a storage and CDN service used to deliver static website content (e.g. images, scripts or downloads) quickly and reliably. The content is distributed via regionally deployed servers, with the data centre ‘ams3’ (Amsterdam) located within the European Union. For caching and delivery purposes, DigitalOcean makes use of the infrastructure of Fastly Inc. (USA).
When accessing content via DigitalOcean Spaces, technical data such as your IP address, the time of access, the requested resource, browser type and operating system are processed. This processing takes place solely for the purpose of secure and efficient delivery of our website content. No linkage of this data with other data sources or user profiling takes place.
The storage and processing of the collected data may also take place in the United States, a third country for which there is no adequacy decision by the European Commission.
However, DigitalOcean bases the transfer of data to the United States on the EU-U.S. Data Privacy Framework adopted by the European Commission.
The processing of data is based on our legitimate interest in ensuring a secure and efficient delivery of our online services pursuant to Art. 6 Para. 1 lit. f GDPR.
Further information on data processing by DigitalOcean can be found in DigitalOcean’s Privacy Policy at https://www.digitalocean.com/legal/privacy-policy
Customer Alliance
We integrate a review widget provided by CA Customer Alliance GmbH, Ullsteinstraße 130, Tower B, 12109 Berlin, Germany (hereinafter referred to as 'Customer Alliance') on our website.
The widget serves to display customer reviews and may show content such as review texts, star ratings or average scores. When visiting the page on which the widget is embedded, a connection to the servers of Customer Alliance is established in order to load the relevant content. In doing so, your IP address is transmitted to Customer Alliance.
To provide and optimise the display of the widget, Customer Alliance may use cookies or comparable technologies. These are used, for example, to improve presentation or to enable interaction features (e.g. filtering or displaying specific reviews).
Data processing takes place exclusively within the European Union. There is no transfer of personal data to third countries.
The processing of data is based on our legitimate interest pursuant to Art. 6 Para. 1 lit. f GDPR in providing an appealing and trustworthy presentation of customer reviews on our website.
Further information on data processing by Customer Alliance can be found in the provider’s Privacy Policy at https://www.customer-alliance.com/en/privacy-policy/
GreenSign
Our website uses content and services from GreenSign Institut GmbH, Nürnberger Straße 49, 10789 Berlin, Germany, to display our sustainability certification (hereinafter referred to as ‘GreenSign’).
When a page with embedded GreenSign content is accessed, a connection to the GreenSign servers is established. The following data is transmitted:
- IP address
- Date and time of access
- Browser type and version
- operating system
- Referrer URL
This data is used exclusively to display the embedded content and to ensure the security and stability of the systems.
The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR, based on our legitimate interest in an appealing and informative presentation of our sustainability certification.
Further information on data protection at GreenSign can be found in GreenSign's privacy policy: https://www.greensign.de/en/privacy-policy/
Juicer
We use the social media plugin Juicer, a service provided by saas.group LLC, 304 S. Jones Blvd #1205, Las Vegas NV 89107, USA (hereinafter referred to as 'Juicer').
Juicer enables the integration and combined display of content from social networks (e.g. Instagram, LinkedIn, Facebook, YouTube) in the form of a social feed or social wall. The content we publish on our respective social media channels is automatically loaded and displayed on our website. The displayed content (texts, images, videos) is delivered directly from the servers of the respective social media platforms.
When the feed is loaded, your browser establishes a connection to Juicer’s servers in order to display the social feed. In doing so, technically necessary data such as your IP address, browser information, time of access and the page you visited are processed. According to Juicer, no tracking of individual website visitors takes place, but only the technically required processing necessary to display the content.
If you click on a post within the feed, a connection is established to the corresponding social media platform (e.g. Instagram or LinkedIn). Regardless of whether you have an account on that platform, further personal data may be processed by the respective provider.
The storage and processing of the collected data may also take place in the United States, a third country for which there is no adequacy decision by the European Commission. In such cases, Juicer bases the transfer of data on appropriate safeguards pursuant to Art. 46 GDPR, in particular on standard contractual clauses.
The use of Juicer is based solely on your consent pursuant to Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG. Without your consent, no data are transmitted to Juicer or to the integrated social media platforms. You may withdraw your consent at any time with effect for the future.
We have entered into a Data Processing Agreement within the meaning of Art. 28 Para. 3 GDPR with Juicer, under which Juicer is obliged to protect the data of our website visitors and not to disclose them to third parties.
Further information on data processing by Juicer can be found in Juicer’s Privacy Notice at https://www.juicer.io/eu-privacy
Our Social Media Profiles
Data processing by social networks
We operate publicly accessible profiles on social networks. The social networks we use in detail are listed below.
Social networks such as Facebook, X etc. can usually analyse your user behaviour extensively when you visit their website or a website with integrated social media content (e.g. Like buttons or advertising banners). Visiting our social media profiles triggers numerous data protection‑relevant processing operations. In detail:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. Your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection may take place, for example, via cookies stored on your device or by recording your IP address.
With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest‑based advertising can be displayed to you inside and outside the respective social media presence. If you have an account with the respective social network, this interest‑based advertising may be displayed on all devices on which you are or have been logged in.
Please also note that we cannot track all processing operations on the social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and privacy policies of the respective social media portals.
Legal basis
Our social media profiles aim to ensure the broadest possible presence on the internet. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. The analysis processes initiated by the social networks may be based on different legal bases, which must be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 Para. 1 lit. a GDPR).
Controller and exercising your rights
When you visit one of our social media profiles (e.g. Facebook), we and the operator of the social media platform are jointly responsible for the data processing operations triggered during this visit. You can exercise your rights (access, rectification, erasure, restriction of processing, data portability and complaint) in principle both against us and against the operator of the respective social media portal (e.g. against Facebook).
Please note that despite the joint controllership with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely determined by the corporate policy of the respective provider.
Storage period
The data collected directly by us via the social media presence will be deleted from our systems as soon as the purpose for its storage no longer applies, you request us to delete it, you withdraw your consent to storage or the purpose for data storage no longer applies. Cookies stored on your device remain there until you delete them. Mandatory statutory provisions – in particular retention periods – remain unaffected.
We have no influence on the storage period of your data stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).
We have a profile on Facebook. The provider is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter referred to as ‘Facebook’). According to Facebook, the data collected is also transferred to the USA and other third countries.
We have concluded a joint controllership agreement (Controller Addendum) with Facebook.
This agreement specifies the data processing operations for which we or Facebook are responsible when you visit our Facebook page. You can view this agreement here:
https://www.facebook.com/legal/terms/page_controller_addendum
You can adjust your advertising settings in your user account:
https://www.facebook.com/adpreferences
Details can be found in the Facebook Privacy Centre:
https://www.facebook.com/privacy/center/
We have a profile on Instagram. The provider is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
For details on their handling of your personal data, please refer to the Instagram Privacy Centre:
https://privacycenter.instagram.com/policy/
We have a profile on Pinterest. The provider is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
For details on their handling of your personal data, please see:
https://policy.pinterest.com/en/privacy-policy
We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
If you wish to deactivate LinkedIn advertising cookies, please use the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
We have a profile on Xing. The provider is New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.
For details on their handling of your personal data, please see:
https://privacy.xing.com/en/privacy-policy
Name and address of the controller:
Parties responsible for the processing of personal data for the purposes of the European Union General Data Protection Regulation (GDPR), or of other applicable data protection laws in the Member States of the European Union, and of other provisions relating to protection of personal data, is:
For Hood House in Hamburg:
hood house GmbH
Kühnehöfe 3
22761 Hamburg
Phone: +49 40 298 439 00
Email: info@sicon-hospitality.de
Managing Director: Holger Siegel
For Hood House in Kassel:
hood house Kassel GmbH
Kühnehöfe 3
22761 Hamburg
Phone: +49 40 298 439 00
Email: info@sicon-hospitality.de
Managing Director: Holger Siegel
Name and address of the data protection officer:
SHIELD GmbH
Ohlrattweg 5
25497 Prisdorf
Phone: +49 4101 80 50 600
Email: info@shield-datenschutz.de
Managing Directors: Martin Vogel, Martin Dalecki
Hamburg, October 2025
Amendments in Data Protection Statement
We reserve the right to amend our data protection practices and this data protection statement in order to adjust the aforesaid to reflect possible changes in relevant laws or regulations, or to meet your needs better. Possible amendments in our data protection practices will correspondingly be published here. Please inform yourself about the current date of our data protection policy.